The Brand

DU SELL Sportswear & Beachwear
DU SELL started its activities in 1991 in the city of Pomerode / SC with Claus Sell, accountant, and his wife Tânia, an economist. The company emerged from the dream of own business shared by the couple. There was the prospect of the birth of her first daughter, bringing the need for greater financial security. It is a family business in which respect and professionalism prevail.
Initially, the company produced women’s fashion and marketed its products through its own wholesale store and commercial representation. In 2003, she migrated from casual to female fitness. In 2017, the company launched its first men’s line and the result has been very positive. The year 2018 was special, since the launching of the Praia line was a big step, which the owner and stylist, Tânia, is very proud of: “The Brazilian beach fashion stands out in the world and always wanted to be a part of it!”
Today, the company has its own stores in the state of Santa Catarina and has about one thousand partner storekeepers throughout Brazil, as well as trading partners abroad: Spain and Paraguay.
DU SELL is concerned with quality and good taste, always investing in technology, both in the fabrics and in its industrial patrimony. There is special concern with anatomical modeling that values ​​the different physical types.
We are proud to highlight our success with the Plus Size Line. Our entire collection is also available in sizes GG and XG.

DU SELL values ​​a pleasant work environment, where good humor, passion for fashion and flexibility to listen to different points of view are always present, free of prejudice.